At Nowzad, we believe that every hero deserves to be remembered. That includes the countless animals who have served, suffered, and died in wars throughout history. They sought no glory and understood little of the conflicts they were thrust into, yet they gave everything. The purple poppy is their symbol, a way for us to honour their silent sacrifice.

This year, we are so pleased to share our brand-new 2025 Purple Poppy with you. As a new addition to your collection or the very first one you own, this unique pin features solid purple petals for the first time. It’s crafted from high-quality metal with a lasting enamel finish, so the story it represents can be shared for as long as possible.

By wearing one, you carry their memory forward. You stand for the forgotten victims and loyal companions of conflict, ensuring their contribution is seen and honoured.

Thank you for helping us remember them!